In order to engrave the city name, we had to ship each medal two extra times. The individual nature of the medal meant that there was an extra handling fee at the fullfillment warehouse. If you add these costs to the engraving fee and the administration time, this almost doubled the final cost of the medal.
In addition it caused a huge amount of stress on the shipping schedule. We ended up having to send numerous orders via 3-day express rather than ground. That price increase added up to more than the first one.
We have to make decisions on how best to spend our budget all the time. By dropping the city engraving I was able to squeeze about 30 extra Cities Championships each for Domestic and International into the same budget. From POP’s point of view, there is no question which is a better use of our resources.