POKÉMON USA AND BURGER KING CORP. PARTNER FOR GLOBAL PROMOTION IN 2008 BURGER KING® Restaurants Worldwide to Offer Exclusive Pokémon Premiums with Each Purchase of a Kids Meal FOR IMMEDIATE RELEASE BELLEVUE, Wash. — June 10, 2008 – Pokémon USA, Inc., and Burger King Corp. today announced a promotional partnership that will bring popular characters like Pikachu®, Darkrai™, Dialga™ and Palkia™ to children around the world. Participating BURGER KING® restaurants worldwide will offer an exclusive Pokémon Trading Card Game (TCG) card and accessory with each purchase of a BK® Kids Meal. These BURGER KING® restaurants will be the only place where children can obtain each of the 12 different Pokémon TCG cards and accessories. The promotion will run from July 7 through August 3 domestically and throughout the late summer and fall internationally. Available for a limited time only, while supplies last, the premiums are based on Pokémon TCG: Diamond & Pearl—the latest expansion of the best-selling Pokémon Trading Card Game—featuring characters from Pokémon Diamond and Pokémon Pearl, the video games sold exclusively for Nintendo DS™. The program will be supported by Burger King Corp. through a fully integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom packaging and an online minisite (www.bk.com/pokemon). "Burger King is a wonderful partner for Pokémon,” said J.C. Smith, marketing director at Pokémon USA, Inc. “The combination of highly collectible Pokémon Trading Card Game giveaways with the extensive worldwide reach and marketing provided by Burger King is certain to create excitement and anticipation among Pokémon fans and players." "Burger King Corp. and Pokémon are both big brands widely known for innovation, which makes this partnership a great fit," said Cindy Syracuse, Senior Director of Marketing Impact for Burger King Corp. "Together we offer consumers access to Pokémon TCG Diamond and Pearl cards as well as exclusive card accessories found only in BURGER KING restaurants." About Pokémon USA Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia which includes licensing, marketing, the Pokémon Trading Card Game, an animated TV series, the Pokémon Trading Figure Game, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 for play on Nintendo’s Game Boy® and has since evolved into a global cultural phenomenon. Pokémon was introduced in North America in 1998 and today is one of the most popular toy and entertainment properties in the world. For more information, visit www.pokemon.com. About Burger King The BURGER KING® system operates more than 11,400 restaurants in all 50 states and in 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company’s Web site at www.bk.com.