Pokémon Merges North American, European Operations
By Mansha Daswani
Published: April 9, 2009
BELLVUE: Pokémon USA, based in Seattle and New York, and London-based Pokémon UK, are unifying their operations under the banner of The Pokémon Company International.
Overseeing the company's business outside of Asia is Kenji Okubo, the president of The Pokémon Company International, reporting to the worldwide headquarters in Japan. "The Pokémon offices in North America and Europe work closely together on a daily basis," said Okubo. "As the Pokémon brand continues to thrive around the world, this change will ensure our worldwide reach, and the connection between our offices, is reflected in our name."
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, the Pokémon Trading Figure Game and the official Pokémon website, outside of Asia.