Get the local paper to cover a PR or tourney. Nothing beats free advertising! Does your paper have a weekly gatherings lising? Put the league info and times in that (even online too!). Go to a "_____Con" in your area (if there is one) and see about setting up a booth there for demos. You can print you or your league info on a FREE business card (go to
www.vistaprint.com and look over the 42 free choices.) They only charge you S/H for the 250 free cards. Choose the slow method and it will cost about $5.50 or so. Plus, the cards get there MUCH faster than the 21 days it says. I got my orders in a week that way.
Talk to friends, introduce them to the game. Tell the other league members to do the same. You can only grow something if you put in some time.
GL
Keith