I picked up the Plasma Blast Elite Trainer Box 2 days ago at Target. Just gonna chime in my two cents relating to both boxes.
Value: Unbelievable. The Plasma Blast box retailed for $39.99 at Target, and I can certainly see why. 8 Booaster Packs, 40 Energy, 4 Dividers, 65 Sleeves, 2 Acryllic Markers, 1 Flippable Die, 6 Damage Counter Dice, plus a pretty nice box showing off Plasma Blast. While $40 is a lot to drop at once, the value here is really easy to see. I had a $5 off coupon at Target so even better.
Contents:
The deck box/Sleeves: The deck box in the first box was pretty garbage. I throw out the ones I get with theme decks, and I threw that one out too. If you're gonna include a deck box, make it the plastic boxes we get at Pre-Releases, and not the cardboard thing given out in theme decks. The deck box was replaced with the dividers and sleeves for the Plasma Blast Box. Bravo. I can't comment on the quality of the sleeves, as I'm keeping them for collection purposes, but they are the foil kind that was given out at Pre-Releases back in early DP. This worries me a bit, as the quality of those was really spotty, but we'll see if anyone actually uses them to find out.
The dice: Again, I'm not using them because I'm storing them for collection sake, but I love them. I agree with some of the comments brought up about the picture being a distraction when trying to calculate damage, but it makes them exclusive, and that's what the collector in me loves. Same thing applies to the flippable die. I can see where it would be hard to see. Maybe go for a colored transparency instead of flat out clear? I like the color choices too, being from Detroit, the colors match my Tigers.
Energy: Pretty useless to most "Elite Trainers" but a nice bonus to entice people starting the game to purchase the set. I'll vouch for the fact I think the Box should either have stamped or marked energy to give them some exclusivity. Holo energy would be nice, but not if it drives the price up any higher.
The packs: Perfect. 8 is plenty enough to entice a purchase, while giving you good odds at getting an EX.
The box: Sturdy, durable, made out of a nice material. I personally don't use it since I have a different card box I use, but it's a great place to store your deck, counters, extra sleeves, and a toy or two if you carry charms around with you at tournaments. No complaints whatsoever.
I think that about covers it. TLDR: I love these things. They are great for both newcomers and veteran players, give a great value for your money, and are just all around cool. I really wish you guys could put one out for every set. We'd be getting a TON of boxes over the year, but I really think these are a great product.