Ignorance is a bliss.
Just because it's not life-threatening it's not correct to say that the swine flu is not dangerous and that the situation is overblown. The reason why it should be taken for serious is due to how easy it spreads between humans. Being spread to a vast amount of people, will give it more opportunities to mutate. If unlucky a mutation could easily change the traits of the virus, changing its abilities completely. For better, for worse.
The reason why authorities try to calm people down is only of one reason. To avoid panic, which leads to overconsumation of anti-viral agents, which leads to resistance. Also a society doesn't have limitless amounts of anti-viral agents, and during a large pandemia (even if it has mild symptoms) it will result in lots of sick people (maybe not severely ill, but ill enough so they can't work for a week) leading to huge economic/social problems in that country.
So yes, I respect the new virus but I'm not afraid of it. Nobody should either panic nor feel safe about it. If Pokémon USA would like to be responsible to the rest of the world, they should consider moving it from San Diego. However I do understand that this is out of the question since that would cost them a lot of money.
>_> And no I'm not a self-proclaimed know-how who is making things up. I've been studying medicine/chemistry at university specialized in this area. I'm considering not to go if I would win the Nationals.