We (PTO's) sell the players ENTERTAINMENT. We sell the experience. Where else can you go for a full day of being entertained and leave with tangible products in hand for just under MSRP? Most of the entertaining things, I have listed below, leave you with nothing more than memories and a few pictures to prove you were there. You might get a t-shirt (at an addional cost) or a program or such, but most entertainment will send you home with nothing tangible. I will list some examples of entertainment I am speaking of, to compare...
Perfect, I’m glad you bring this up, because I think you have a valid argument. Yes, you’re selling entertainment. However, there are consumers here implicitly telling the supplier(s) that we don’t value the entertainment aspect of prereleases as much as you think that we do.
Economics teaches us that consumers value services (entertainment in this case) on a spectrum. In other words, different people are willing to pay different prices for the same service. I went through this thread and dug up the posts where someone explicitly says “I’m not going to go at $30” and where someone says “I’m still going to go at $30.” Please correct me so I can make any additions if I have missed any.
There are 6 people who explicitly said that they’re won’t attend prereleases at a $30 price.
(
Example 1,
Example 2,
Example 3,
Example 4,
Example 5,
Example 6)
There are 2 people who explicitly said that they’re still going to go to prereleases at a $30 price.
(
Example 1,
Example 2)
I get why the price needs to go up. PTO costs are increasing as (1) venue costs increase and (2) support from Pokemon is not aligned with inflation (to put it nicely). My position is that I understand that PTO prices need to go up, but from a consumer standpoint, I will not go to a prerelease at $30. I broke down my decision in
this post. The $5 increase puts me over the edge. There are a couple people amongst the 6 examples above who explicitly say that the $5 difference is also what put them over the edge.
Moreover, Pokemon happens every weekend. For a lot of players (even the non-competitive ones), the grind of the long season becomes a drag. By the time the Boundaries crossed prerelease rolls around, I will have attended 8 Pokemon events in 7 weeks. Am I willing to attend a 9th one at an increased cost where the grand prize is literally a pat on the back? Absolutely not.
Please keep that in mind when posting your displeasures with the increase. Many people who like this part of the game ACTUALLY enjoy prereleases. Please dont ruin it for them.
I actually enjoy prereleases myself, but I don’t like the price anymore. I'm not blaming the PTOs here; I understand why prices need to go up. If someone enjoys prereleases and tolerates the price increase to $30, then they won’t be dissuaded just from my posts. I’m not discouraging anyone from going to prereleases. I’m merely pointing out the fact that there’s some people who are going to stop going to them because of the price increase.