It is now your job to boost those Junior and Senior numbers. What do you do?
(Seriously, try to think of something. And don't resort to saying what you wouldn't do.)[/COLOR]
There are several other alternatives I feel would be worth looking into rather than the one chosen.
1) Playable league promos. The biggest barrier I see with younger age divisions, especially the Juniors, is the fact that they get destroyed by the more skilled and fortunate players with top-tier decks. Then they go online with a parent, realize that they need those $60 Mewtwo EXs, and several parents decide that the cost of entry for the competitive game is too high. Pokemon is going in the right direction by printing arguably the best EXs in the game with the upcoming tins, but they can take that another level farther.
Two (or was it three?) years ago, Pokemon mitigated the secondary market cost of $20 uxies and claydols by releasing them as free league promos to people that attended. Even if a junior doesn't have all the playable cards in the world, giving him/her some playable staples will put them off on a better fighting ground. Plus, it rewards league attendance, which should in turn increase tournament interest.
This is a zero cost solution. Pokemon gains nothing from secondary market prices, and free league promos on older sets won't damage their already massive and unchanging sales through non-players at Wal-Mart.
2) Advertising. Pokemon does very little in terms of hard promotion for their leagues and tournament series'. How did I first learn about league back in the late 90s? I saw this (admittedly hilarious) commercial on TV:
https://www.youtube.com/watch?v=CZnv_weM7JA . Prior to the commercial, I had no idea that there was a such thing as a league. Once there, I learned about the importance of fast hitters and trainers, and was able to slowly build my competitive knowledge about the game. Cards were drastically cheaper back then, so the price barrier I mentioned in part 1 wasn't really a factor.
Every time I go to Cartoon Network (I'll admit it, I'll watch Regular Show or Adventure Time now and again), I'll see a commercial for the latest Pokemon set. How hard would it be to throw in a 5-second blip about leagues in there? The commercials are pretty short, so it might not be the most realistic approach, but I'm sure it's not impossible.
Here's another idea - why not cross-advertise with PTCGO? What if every time someone logged into PTCGO, there was a small box advertising real-life organized play? I'm sure that'd increase interest with the younger market, seeing as they've already purchased real-life cards to get into the program itself.
There are several low-cost alternatives to better advertising P!P. I feel like TPCi could easily explore these options if increasing Junior/Senior player count was in dire need of an increase.
3) Increased support for low-stakes competition. Pokemon is a competitive game. There are prizes on the line, and every tournament helps a player get closer to reaching an invitation at worlds. People talked about making Battle Roads 0CP in order to decrease the level of competition on them. People have also suggested a greater support of League-sanctioned tournaments.
This one is honestly outside of my forte, but it's another thing that could be explored.
I'm not saying that these are expert solutions, but there are ways to increase Junior and Senior attendance that don't include Pokemon's largest player base getting less total prize support. I know I'm beating a dead horse, here, but I still don't see how they would want to do this rather than an even prize split. Whether or not the decision is one that is justified, it is clearly one that has made some of the longest supporters of the game angry. I don't think this decision is a necessary evil.