I've found that it's much easier to market events to the press when their names contain the word "Championship" paired with some geographical qualifier (City, State, Regional, National, World) than generic ones such as, well Gym Challange (Prerelease is fairly self-explanitory but the format usually requires some explaining). The term is a holdover from the WotC days, and although the function of the event remains the same, I think it might be better named "Metro Championships" or something like that.
Thoughts?
Thoughts?