This guys an idiot. He doesnt have a clue when it comes to the Pokemon TCG, hes living in the past. Anyone who still thinks Base Set Charizard is THE card to have obviously is out of touch with this game and this market.
Whats sad is that his store is based in Austin, TX which has a big population. If he had new product, and sold singles, and knew what to price them at, AND hosted tournaments/league he would have the basis for a nice flow of business through selling cards. He has no customers for Pokemon because he has no new product and doesnt hold events.
If he offered more at his store it might do well in a city like Austin. He could have Sports cards and memoribilia, pokemon, magic, yugioh, heroclix, comic books, etc. But instead hes really only trying to capture one aspect of the market, sports memoribilia. *shrugs*
Its one thing to try and make a hobby store successful in a small market town like the one I'm from, where no one is really interested in stuff like that. BUT in a huge city like Austin and in a huge state like Texas where Im sure there are ALOT of gamers, he really is selling himself and his own business short by only trying to sell sports stuff, IMO.