drrty byl
New Member
The business model for the Pokemon Trading Card Game closely resembles MLM (Multi-Level Marketing). Cards are sold to regional affiliates who then re-sell the product to consumers at pre-releases and other special events, and work to generate local interest in the game, often without receiving a salary or other direct remuneration from the company itself. This is not necessarily a negative aspect in its own right; seeing as Nintendo delivers a tangible product to its affiliates and customers, which both groups obviously enjoy and reap benefits from.
Much of the need for this model is built upon the company's ongoing desire to generate revenue. Without a competitive format that ensures the obsolescence of aging sets and a player base hungry for new game elements and mechanics, fans might not have a reason to purchase newly printed cards. Would the game be as exciting, efficient, or popular without relying on the MLM-driven model? Would it be possible for Nintendo to sustain interest and event turnout without using this strategy: simply by running large paid-for events and retailing product directly to the consumer market?
This topic is not meant to offend or raise concern -- clearly we've all been hooked by the game (it's a blast), but begs a more serious question for the fanatic in each and every player and volunteer: will the game exist in a competitive capacity once Nintendo no longer deems it profitable? Will the competitive Pokemon TCG live on in the spirit of chess, poker, or boggle without a lucrative component for its publisher?
Much of the need for this model is built upon the company's ongoing desire to generate revenue. Without a competitive format that ensures the obsolescence of aging sets and a player base hungry for new game elements and mechanics, fans might not have a reason to purchase newly printed cards. Would the game be as exciting, efficient, or popular without relying on the MLM-driven model? Would it be possible for Nintendo to sustain interest and event turnout without using this strategy: simply by running large paid-for events and retailing product directly to the consumer market?
This topic is not meant to offend or raise concern -- clearly we've all been hooked by the game (it's a blast), but begs a more serious question for the fanatic in each and every player and volunteer: will the game exist in a competitive capacity once Nintendo no longer deems it profitable? Will the competitive Pokemon TCG live on in the spirit of chess, poker, or boggle without a lucrative component for its publisher?