I work for Toys'R'Us - Every one of my employees knows my passion for this game. If a guest has a pokemon question, they get me to come help so they can be properly helped.
When i hear over the walkie "Can you help a guest with pokemon?" i am more than happy to help them out. When i walk up, the employees always say "There is our Pokemon expert. He can help you out." Feels good to use my knowledge to help others. Kids and parents both appreciate having someone knowledgeable about the subject in the store. Yesterday i helped a parent who was confused because her kid wanted a "Raikou" but almost got him a "Raichu".
And all my friends know i play. Heck, most of them play themselves.
I met my current girlfriend because of pokemon. She plays the video game casually, but it was something we had in common to go off of. Been together for 6 months now.