Well.... We had a feeling this was going to be a flop. People kept asking us if we were getting involved in this Wal-mart promo, and couldn't understand why we were not. We just had a feeling....
First of all, the locations selected locally were not ones we would have selected. We are still very suspicious about the "top Pokemon selling stores" designation given to these stores. Local Walmart managers we've talked to also doubt that information. I think others have posted here (or on the 'Gym about their doubts, too).
As for the locations, it would have been great if someone more local (perhaps the PTO) could have helped select area stores. There are lots of neighborhoods in the Houston area where we'd be interested in growing the game of Pokemon, but just because there's a Walmart store, doesn't mean it's a good area for a Pokemon league.
I wonder about the goal of Wal-mart Pokemon Day... It probably wasn't meant to promote leagues or POP specifically. (But then, why did the POP office handle the promotion? I suppose it could be because they were recruiting Professors to help). It was a promotion to sell Pokemon cards (particularly Crystal Guardians) at these Wal-mart stores. In this case, I suppose it was okay to get as many Wal-mart stores as possible, and play the numbers game (more stores, more promotions, sell more cards). I would have preferred more "quality" events over quantity. But then again, I'm thinking in terms of increasing and growing organized play in Houston -- not just selling those Crystal Guardians cards. If you hook them into the game, they'll end up buying more, right? It seems like this should have been the intent. If this was the case, then the PTOs should have helped select the locations and made sure to have staff/professors on site. We could have done a much better job!
The problem with the demo kits also needs to be addressed, and I don't really know if you want to send them to the demo people, but sending them to the store should be okay, as long as there is ONE person responsible for it, and this person is identified and his/her name is forwarded to the PTO and/or the demo person as THE contact person. The demo person (and/or PTO) should make contact with that person and confirm in person/visually that the kit is there. Come up with a secondary contact person (someone who will be there on the day of the event if your primary contact won't be, and then make contact with the secondary ahead of time, making sure he/she knows about the kit as well as the demo details). This problem with locating the kit is just about communication. It could be easily solved with a little planning and time.
So, now the big problem.... the DISTRIBUTORS. I can't speak about all of them (I think there are several??), but I have lots to say about Beckett. I get complaints all the time from our league members and parents: Beckett doesn't keep the Pokémon merchandise stocked, and when they do, they stock with things our players don't want (old, foreign, etc). It is a valid complaint. I think their "re-packs" are horrible. They package unusable cards with regular packs in order to make a few extra bucks, and move merchandise they wouldn't otherwise be able to sell. Our kids (and parents) just want to buy cards! Booster packs and theme decks from current sets! Not any of this re-packed junk or outdated cards!
We've talked to lots of Wal-mart managers. They are not happy about having to go through Beckett, but their hands are tied. It is not their decision to use Beckett. The stores don't have the option of getting their cards elsewhere. I'm still not sure if that decision is made on a district level or in the Walmart headquarters in Arkansas. We're trying to find out, and trying to do something about it here.
When we first started our Wednesday Walmart league, the manager (who has since been transfered to another store) was always calling the Beckett rep, and pretty much demanded what he wanted in his store. He had them come in and get rid of the junk, and carry the sets we listed. Whenever a new set was about to be released, he would call them and demand that he get those cards right as they came out. Usually, the Beckett rep would make excuses about how they are not getting them that early. Okay, so we'd get new releases about two weeks late, but at least the pegs were full of other very usable packs. Our kids were buying up the cards and tins!
Shortly after that manager got transfered out, things started to change at that store. We are seeing a lot of the re-packed junk again, and no packs from the modified sets. Our parents and kids have lots of money to spend, but are often disappointed at the dismal selection at that store. We are trying to work through this new manager, but he's new at being a manager (having been promoted from assistant manager at another store) and seems to feel like he has no control over that part (TCG) of his store.
At our Tuesday Walmart league, that manager is now realizing what is going on with the Pokemon merchandise, and he is not happy. He sees kids going up to the TCG area with money in their hands looking for Pokemon cards to buy, and leaving sad and disappointed with nothing but their money. He is now helping us turn this around. Hopefully, we'll be able to get through to his Beckett rep.
The one good thing about this whole fiasco is that (hopefully) it has opened some eyes. We LOVE our walmart stores. They've been a great place for our leagues. Our stores support our events and leagues. Walmart wasn't the problem here, Beckett was.
It seems that this is something that PUI should be aware of. We have known this to be a problem here (and have been trying to fix it), but we now see it is a very widespread problem.