It was more aimed at the fact that people are so ready to claim that their deck is rogue just because it isn't SomethingChomp, Machamp, or Gengar.
Old archetypes, less-played archetypes, failed archetypes, archetypes with a new tech, so-called 'original' random pairings of inferior Pokemon . . . they all get called 'rogue' at some time or another.
I see this as being a bit insulting to the REAL rogue deck builders - the people that come up with amazing meta counters out of nowhere. Seeing as the term seems to carry some kind of prestige in the TCG, I would rather it was saved for them.