I never understood the marketing genius behind these products.
Put Collector in them and they will sell much, much better. Or Candy, or Junk Arm, or I dont know, a playable Pokémon? I can understand that they do now want to print Catcher so as not to dissuade people from buying EP (though I doubt they even considered it) but this is ridiculous.
They have already proven that they do not much care for secondary market prices with the printing of League Promo versions of staple cards, so why not put these staple cards in the starters and kits as well? 2 DCE in these would make them more attractive, 2 DCE and 2 Collector a good deal, 2 DCE, 2 Collector and 2 Catcher would have them flying off the shelves faster than they could produce them. And yet they choose to hit only the "little kids" market segment. Again.
Marketing fail, once again.