On the surface it really appears Nintendo is forking out much less than they have in the past.
For those really busy on their decklists for the past year... just want to point out that we have been in a major global recession. Some economists think we narrowly averted a global depression (the jury is still out on that actually...). I am an optimist an believe we are enroute to recovery albeit long and bumpy.
Unfortunately, the typical "corporate" response to economic strife is:
- cut production (decrease inventory and input cost)
- cut labor (fire people)
- cut marketing (many nearly eliminate it)
I'm not pointing this out to be a nintendo suckup. I am not related to them. But I am in the field of economics and there are some realities that go with the economic environment we are struggling with.
I'm glad we are arguing about prize support and not soup lines :tongue:
That said, Fulop makes a tremendous point that nintendo should be using the turmoil to invest and strengthen their market share in TCG niche. What is fairly ironic is that there are a boatload of academic studies concluding that companies should
increase marketing in times of financial duress (to drive sales and steal market share) but real world evidence is that it rarely, if ever, is done.
So while we have our debate over things on how "corporate" should be tossing money around do keep in mind the very tough environment we are in. In the US, households have decreased spending at unprecedented levels over the past 6 months (impacting spending on necessities not just pokemon cards). Today it was announced that US households have also hit record levels for paying-off debt (more money taken out of consumer spending). People are still anxious about the economy and unemployment will likely persist over 9% for longer than the "typical" recession.
I am glad nintendo is likely in a better financial position than its competitors (especially in TCG) an giddy they haven't folded up the tent.
Hate to sound negative, but if you are under 40 (as most of you I suspect are) you likely lack real-life experience of how bad things were in the 70s and early 80s recessions. ... and this one has been worse and isn't quite over yet.
As for me, I am just thankful I could afford to take my daughter to LCQ (she missed by a loss) and VERY thankful to have met many of you and hope this game we all enjoy continues to grow and that we are fortunate to all reunite in Hawaii in 2010 :thumb:
.... just saying.....
So... whats the bdif? :lol: